Thursday, July 24, 2008

More Loyal Customers

I specialize in organizational and individual effectiveness. Customer loyalty is outside of my area of expertise. Fortunately, I know the leading expert in the field: Kevin Stirtz. I just finished reading Kevin’s latest book, More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back. As the subtitle suggests, Kevin’s advice is real-world. The book is easy-to-read and easy-to-apply.

In Kevin’s book you will learn:

· The most important things you can do to keep customers coming back.
· Six powerful steps to deliver great customer service.
· How to create customer “evangelists” for your company.
· What your customers really want.

If you need to know more about building customer or client loyalty, (don’t we all?), go to Kevin’s website www.StirtzGroup.com.

To learn more about organizational effectiveness topics use the Search function on my blog and read my book, “Strategic Organizational Change, Second Edition” (available at Amazon.com or my website www.mikebeitler.com).

There are also many free resources on the Free Stuff page on my website.